About Emaration
Two founders, one conviction.
A human-first technology company from Portland, Oregon — built on lived experience of service and disability.
The company
What Emaration is.
Emaration is an AI-driven, human-centered technology company. Its commercial side is a digital marketing and SEO practice that uses AI to do enterprise-grade work for small and mid-sized businesses. That work funds the mission: Emaration Outreach & Community Support is Emaration's community-focused assistive-technology initiative.
Our guiding principle is steady and unglamorous: AI should amplify humanity, not replace it. We aim to operate as a mission-driven company that earns its keep and gives back by design.
The founders
Who's behind it.
Andrew Dall
Andrew runs the technical and business side of Emaration. He served in the U.S. Coast Guard and spent more than two decades in IT, cybersecurity, and digital marketing across the Portland area, including years as an IT director for a veterans' organization.
Jordan Remington Williams
Jordan leads Emaration's Outreach & Community Support. He navigated vision and hearing loss, advocates for people with disabilities, and invented the light-up cane that anchors our first initiative. His story
How we use AI
Honest about the machine.
We disclose where we use AI, and a human reviews everything before it reaches a client or a community. We never ship undisclosed AI-generated work.
That extends to images. Any AI-generated image carries a visible identifying mark on the image itself. No exceptions. Any placeholder standing in for a real photograph is labeled for what it is until the real one is ready. Photographs of the two of us are really us. The other people pictured on this site are licensed stock photography — they illustrate everyday situations our projects are designed for, and they are not members of our community or testers of anything. We'd rather tell you than let you assume.
Built to be used by everyone.
Accessibility isn't a feature here; it's the point. This site aims for WCAG 2.2 AA: real text alternatives for images, strong color contrast, full keyboard support, reduced-motion support, and a user-triggered “listen” option via the accessibility panel. If something gets in your way, tell us at hello@emaration.org and we'll fix it.
Sustainability
Using technology responsibly
AI and digital services use electricity, water, and computing resources. Emaration believes those costs should be acknowledged rather than ignored.
As the organization grows, we will look for efficient tools, avoid unnecessary computing, and be honest about the environmental trade-offs involved.
Curious how much electricity a minute of AI really uses? Play the AI energy game